When a company runs lean, marketing is often the first thing to get sidelined. This story could have been true for MATCOR. Instead, thanks to a long-standing relationship with RUNMARK, MATCOR enjoys a high-performing, lead-generating marketing machine. This case study shows how.
About MATCOR
MATCOR is a global leader in corrosion prevention. For over 50 years, the company has provided comprehensive cathodic protection and AC mitigation solutions for critical infrastructure assets like pipelines, storage tanks, and industrial facilities. As a subsidiary of BrandSafway, MATCOR offers a full suite of services, from engineering and manufacturing to installation and maintenance.
The Challenge
Over a decade ago, MATCOR sought to evolve their marketing function to drive more business through a focus on organic lead generation.
The goal was to find a ‘close marketing partner who could:
- Integrate seamlessly with their teams
- Build strong search visibility to capture inbound opportunities
- Create authoritative content to educate buyers and specifiers
- Inject creativity into a traditionally conservative industry
- Manage marketing independently with minimal oversight
“We have a fantastic marketing program that I attribute to RUNMARK. They’re my secret weapon.” — Ted Huck, Director of Sales, MATCOR
Why RUNMARK
With the challenge clearly defined, MATCOR found its ideal solution in RUNMARK. The relationship, now spanning over a decade, allows RUNMARK to serve as a seamless extension of their team. With deep industry knowledge, a proven SEO program, and creative execution, RUNMARK delivers measurable marketing impact.
Key strengths include:
- SEO leadership: RUNMARK manages a hands-on SEO program that has secured top rankings for MATCOR’s most critical keywords, driving credibility and a steady stream of inbound inquiries.
- Efficient content engine: Every article, case study, and update is repurposed across newsletters and social channels, ensuring maximum reach and ROI. When MATCOR needs new technical content, RUNMARK efficiently translates a brief expert interview into a complete article.
- Industry fluency: RUNMARK’s understanding of corrosion control and cathodic protection means content requires little to no revisions.
- Creative branding: From the Rusty chili pepper mascot to a professional 50th anniversary logo and client-favorite hot sauce giveaways, RUNMARK brings fresh, memorable ideas to a technical industry.
- True partnership: RUNMARK runs independently, provides exceptional value, and consistently delivers results that far exceed what MATCOR could achieve alone.
“It’s sometimes difficult to come up with topics internally, but because of our content-rich website, I can just give RUNMARK a topic and they create the newsletter and social posts around it.”
Results
The impact of the MATCOR-RUNMARK partnership is clear across leads, visibility, and brand recognition.
- Steady Inbound Leads: MATCOR’s website consistently generates 5–7 qualified inquiries per week.
- Unmatched Industry Authority: MATCOR’s content is so authoritative, it surfaces in AI tools like Microsoft Copilot and ChatGPT when asked technical questions. This solidifies MATCOR’s credibility and reputation as subject matter experts in their niche.
- Memorable Branding: The Rusty character, 50th anniversary logo, and hot sauce giveaways have become standout brand assets customers love.
- Extreme Efficiency: With no full-time marketing personnel, MATCOR maintains a consistent, high-impact marketing program at a fraction of the cost of in-house resources.
“RUNMARK is the type of partner a company our size looks to for marketing help. We get a big bang for our buck.”
Conclusion
RUNMARK helps MATCOR achieve what many lean organizations can only dream of: a professional, creative, and results-driven marketing program. With RUNMARK as a trusted partner, MATCOR continues to generate leads, strengthen its reputation, and reinforce its position as a leader in corrosion control.