Clear, Practical B2B Marketing Strategy
We help you organize your messaging, clarify priorities, and chart a smarter path forward—so your marketing efforts feel more focused, effective, and doable.
Who should be participate in your strategy session?
At RUNMARK, we recommend a face-to-face marketing strategy session with key team members, advisors, and, if possible, customers and potential customers for all new clients prior to planning or proceeding with any branding or marketing work.
We can also conduct one-on-one interviews with key stakeholders outside of the strategy session if direct participation is not desired or feasible.
What does my marketing strategy session include?
During the strategy session, we will brainstorm and plan activities to create clear marketing messages and campaigns that resonate with your target audience(s), analyze your competition, and identify growth opportunities. Our sessions are conducted in two 90-minute to 2-hour sessions and are recorded for our internal use to ensure we capture every amazing thing you say about how you serve your customers!
During the strategy session, we will facilitate a review and discussion of your:
- Target audience(s)
- Sales strategy
- Messaging and unique selling points
- Competition
- Current branding and requirements
- Website requirements and goals
- Ongoing marketing, including email marketing, PR, social media, tradeshow marketing, SEO (search engine optimization), and more.
Before our meeting, we will spend considerable time reviewing any materials you provide, in addition to researching your industry to ensure we are as productive as possible during our session.
Clarifying Your Message
One of the most valuable outcomes of a strategy session is alignment around your core message. In nearly every session we lead, team members describe what the company does differently—and most understate its value.
We help you step back, clarify what truly sets you apart, and create messaging that reflects your strengths. This becomes the foundation for your website, email marketing, sales outreach, and more—ensuring everyone is on the same page and your audience understands your value instantly.
After the Strategy Session
Following the session, we will provide you with a complete report, an implementation strategy to BUILD and RUN your marketing plan, and budgetary quotes for all recommendations, including ongoing marketing tactics. We will prioritize, track, and adjust as we go to ensure your marketing plan is always aligned with your business objectives.
Ready to Get Started?
Whether you need to PLAN your strategy, BUILD your foundation, or RUN your marketing, we’re here to help.