How We Work
At RUNMARK, we make B2B marketing simple and effective with a three-phase approach: PLAN, BUILD and RUN.
PLAN: Create Your Strategy
Marketing that works starts with a clear, confident strategy. In this phase, we align your key stakeholders—including your most important customers—around your solutions and how they address the most critical pain points. We objectively help you:
- Identify your ideal customers and what really matters to them
- Clearly understand what sets you apart and how to communicate it
- Define concise messaging that says what you do, who you do it for, why it matters, and why they should believe you
BUILD: Lay the Foundation
We take your strategy and turn it into real-world tools, content, and systems. Sometimes we improve what you have—sometimes we start fresh.
- Web Development – updates and fixes to full builds, including analytics and CRM integration
- Marketing Tools & Systems – your CRM, email marketing platform, social pages, scheduling tools, and more
- Visual Branding – Logo, colors, typography, and brand assets
- Content Implementation – Website copy, emails, sales materials
- SEO Setup – Keyword research, competitor insights, tracking, and reporting
A strong BUILD phase ensures your marketing runs efficiently with less back-and-forth and fewer edits—saving you time and effort.
RUN: Do the Marketing Work
Once your foundation is set, we take the reins to proactively execute your marketing, keeping your brand moving forward.
- Content Development – Create and repurpose content across channels for maximum value
- Email Campaigns & Automations
- Social Media Outreach & Monitoring
- Event Support
- SEO & Performance Monitoring
- Website Updates & Maintenance – Keep your site functional, secure, and up to date
Why It Works
We’re not just a marketing agency—we’re your marketing team, without the overhead. Clients trust us because we:
- Understand B2B Marketing – Deep expertise in industrial, manufacturing, and niche industries.
- Simplify Execution – BUILD requires collaboration, but RUN is virtually hands-off for you—we take care of it. Or, we serve as an extension of your internal team.
- Provide Tailored Solutions – No one-size-fits-all strategies, only what works for your business.
Ready to Get Started?
Whether you need to BUILD your foundation or start RUNning your marketing, we’re here to help.