If your company has subject matter experts presenting at conferences, hosting webinars, giving internal training sessions—or simply with knowledge that lives only in their brains—you already have a wealth of valuable content. The question is: are you putting it to work?
At RUNMARK, we often meet companies who share incredible insights—but the content itself disappears once the event is over. Maybe it gets uploaded to YouTube or filed away on a shared drive, but it never becomes part of a larger marketing strategy. That’s a missed opportunity.
The Problem: Great Content, Limited Reach
When your experts create presentations, white papers, or training decks, they’re doing more than educating—they’re generating premium marketing material. But without a system to extend its life, all that effort fades quickly.
This usually happens because of bandwidth. Most teams simply don’t have someone tasked with turning that content into something reusable. That’s where we come in. RUNMARK helps companies capture their expertise and turn it into SEO-optimized, evergreen marketing content that builds authority and keeps your message working long after the event ends.
Underutilized content doesn’t just waste effort—it impacts visibility, credibility, and consistency. Fresh, educational content fuels SEO, drives engagement, and keeps your brand in front of the right people.
The Opportunity: One Piece, Many Uses
Getting the most out of your content isn’t about doing more—it’s about doing smarter.
For example, one trade show presentation can become:
- An SEO-optimized blog post that ranks for your target keyword
- A series of social posts highlighting key insights
- A feature in your email newsletter
- A short automation series to nurture leads on that topic
That’s one effort, repurposed across multiple touchpoints. With RUNMARK’s process, your experts don’t need to write a word—we simply schedule a short interview, draft the content, confirm accuracy, and handle everything from SEO optimization to distribution.
Repurposing content isn’t about repetition—it’s about reinforcing your message. It often takes several exposures before people truly remember what you do and the value you bring. When your expertise appears consistently across channels, it builds familiarity, credibility, and trust.
Bringing Expert Insight to Life
Many of our clients work in highly technical fields—industries where knowledge and precision matter. Yet those same qualities often make it harder to translate expertise into marketing content.
Our approach makes it easy. We sit down with your subject-matter expert for a 30-minute interview, transcribe it, and turn that conversation into a clear, educational article that reflects their voice and authority. Once approved, we adapt it for web, email, and social.
It’s simple for your team, and powerful for your audience. Sharing expertise publicly positions your people—and your company—as industry leaders.
Repurposing Fits in Your Strategy
Repurposing content lives in the RUN phase of our PLAN → BUILD → RUN model. It’s how you maintain momentum once your foundational marketing systems are in place.
When reviewing your existing content library—white papers, webinars, slide decks—we look for materials that align with current goals and perform keyword research to identify the best opportunities for SEO and engagement. This approach helps your team get more done with fewer moves while reinforcing your presence in search results and across every channel.
The Takeaway: Leverage Your Knowledge
Your expertise is one of your most valuable assets. Every presentation, webinar, or training session is a chance to showcase that knowledge to a broader audience—and to build long-term trust with your market.
If you only have time for one next step, make it this: find a partner who can help you turn your expertise into ongoing momentum.
RUNMARK acts as an extension of your marketing team—or as your team entirely. From strategy and SEO to content creation, social, and email, we help you get the work done.
Because in B2B marketing, playing it safe—or not putting in the work—puts you in the slow lane to irrelevance.
We help you move forward.
Contact us today to get started!