To bring their new solution to market, Clear iQ needed a partner who could think like a CMO and work like part of their team. RUNMARK stepped in to align the message, clarify the opportunity, and help them launch stronger.
About Clear iQ
Clear iQ is a specialized analytics and operational intelligence partner, focused on the manufacturing and distribution markets and improving business outcomes. Their work turns overwhelming data into clear, actionable insights quickly–empowering organizations to make better decisions with deeper visibility into performance, processes, and improvement opportunities.
As Clear iQ expanded its capabilities, they developed a tailored analytics solution—requiring a focused go-to-market (GTM) strategy, clear positioning, and consistent messaging that reflected their true strengths.
The Opportunity: Fine Tuning
As Clear iQ prepared to introduce their analytics engine for manufacturers and distributors, the team saw an opportunity to strengthen how they communicated their value. They recognized that refining their message would help the new analytics offering land with greater clarity and impact.
Key opportunities included:
- Creating cohesive messaging to reflect the true value of their powerful analytics solution
- Aligning leadership perspectives into one unified direction for launch
- Shifting from complex internal explanations to clearer customer-focused value
- Clarifying their market position so their analytics solutions stands out clearly to their target market
- Building proof points and launch-ready collateral to support early sales conversations
“RUNMARK brings the strategic mindset of a CMO, but what sets them apart is their ability to execute. That combination is rare—and exactly what we needed for this launch.” – David Hebert, Principal at Clear iQ
Choosing RUNMARK: CMO-Level Strategy With the Execution Power to Move Fast
Clear iQ selected RUNMARK to guide their go-to-market strategy because they needed more than messaging—they needed a partner who could collaborate, advise, and execute.
Why RUNMARK was the right fit:
- Long-Standing Trust: Clear iQ first partnered with RUNMARK in 2017 through a trusted referral and didn’t consider anyone else for this GTM initiative.
- Immediate Comprehension: RUNMARK quickly understood the business, the new analytics offering, and value drivers—making collaboration efficient and impactful.
- Strategy + Execution: RUNMARK offers far more than fractional CMO support. They advise, guide, and build the assets needed to move fast and launch effectively.
- An Extension of Their Team: Clear iQ felt comfortable from the start; RUNMARK contributed quickly and actively—not just listening, but shaping better marketing solutions.
- Structured Leadership Alignment: The strategy session forced leadership to communicate, clarify, and converge around a single message—replacing three slightly different viewpoints with one unified direction.
“RUNMARK didn’t just listen and take notes—they jumped in immediately, understood our business quickly, and guided us toward a stronger [marketing] solution. It felt like adding a true extension to our team.”
The GTM session helped Clear iQ step outside day-to-day operations and build a cohesive story around their new tailored analytics solution for manufacturers and distributors.
Results: Unified Messaging, Stronger Credibility, and a More Confident Go-To-Market Strategy
Through the GTM strategy session and RUNMARK’s hands-on collaboration, Clear iQ gained:
- Clear, concise messaging that articulates the Clear iQ’s value with confidence
- A unified leadership perspective, replacing multiple viewpoints with one consistent narrative
- Sharper market positioning, helping the team focus on what they do best and where the new analytics solution fits
- Credible proof points, including newly developed case studies and third-party client interviews
- A formalized project closure process that reinforces quality and clearly demonstrates the value delivered to each client
- Greater market credibility, with case studies enhancing peer-to-peer perception and validating expertise
- Stronger sales readiness, supported by messaging and collateral aligned around the new analytics solution
“We’ve always said our clients were 100% referenceable, but we never had the artifacts to prove it. RUNMARK’s case studies finally gave us the proof points we needed… They’ve elevated how people perceive us.”
Conclusion: A Clearer Story, a Stronger Launch, and a Confident Path Forward
By partnering with RUNMARK, Clear iQ transformed a complex analytics offering into a clear, confident go-to-market strategy. Through structured alignment, benefit-driven messaging, and credible proof points, RUNMARK equipped Clear iQ to launch stronger, communicate consistently, and position their decision-ready analytics solution for long-term success.