How to Grow Your Follower Count on LinkedIn

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As a super or content admin on your company’s LinkedIn page, you can grow your follower base by inviting your 1st-degree connections to follow your page.

Table of Contents


How to invite people to follow your LinkedIn page? [Video Tutorial]

Step 1: Go to your company’s LinkedIn page and “view as admin.”

When viewing as an admin, your screen will look like this:

linkedin-view-as-admin

When viewing as a member, your screen will look like this:

Step 2: Under “Grow your followers” on the top right-hand side, click the “Invite connections” button.

Step 3: Complete one or more of the following:

  • Search for a connection using the “Search by name” field
  • Use the filters to focus your search
  • Select connections from the populated list (your 1st-degree connections)

Step 4: Click the “Invite” button in the bottom right corner.

Your connections will receive an invitation notification. If an error appears, you might have reached your invitation limit.

Important things to note when inviting people to your page:

  • We recommend inviting warm connections and those who are likely to be interested in your company’s page. Members can opt out of receiving page initiations through their network settings.
  • Your company has a total of 250 available initiations. Sending each invitation requires one credit. If your invitation is accepted, the credit is returned. Each month, LinkedIn grants another 250 invitation credits to your company page, shared by all admins. Credits do not roll over.

How to view LinkedIn follower analytics [Video Tutorial]

Step 1: Go to your company’s LinkedIn page and “view as admin.”

See the steps above for clarification.

Step 2: On the left-hand side, click “Analytics.”

Step 3: View Analytics

Here, you can gain insight into the performance of your company’s page analytics that gauges trends across metrics and periods.

Analytics are available for all page admin roles.

Step 4 (Optional): Export Analytics

NOTE: A list of your current followers is excluded from the analytics report.


How to view a list of your current LinkedIn followers [Video Tutorial]

Step 1: Go to your company’s LinkedIn page and “view as admin.”

See the steps above for clarification.

Step 2: On the left-hand side, click “Analytics.”

Step 3: At the top, click “Followers.”

Step 4: Scroll down to the bottom of the page, under “All followers,” and click on “Show all followers.”

NOTE: The list of your page’s current followers is ordered by recency.

Need help with your LinkedIn strategy? Contact us.

RUNMARK is your proven outsourced marketing department. We offer a wide range of marketing services and promotional products to help your company get noticed and grow, all backed by 30 years of marketing experience. For assistance, please complete our web form or give us a call at 844-545-3481. We are happy to help!

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